About Us

Everything around end of life is overwhelming.

We want to make it simpler and less stressful. Whether you’re planning for the future, facing an impending death, or dealing with the loss of a loved one, we offer practical, empowering, honest advice that helps you navigate this challenging time.

You’ll find easy-to-read information on:

  • Estate planning
  • End-of-life financial planning
  • Caregiving
  • Senior living
  • End-of-life medical care
  • Funeral planning
  • Grieving
  • …and more

Our Team

  • Kevin Ryan


    Kevin is one of the leading Internet entrepreneurs in New York. He has founded and is Chairman of several businesses, including MongoDB, Zola, Workframe, and Nomad Health. Previously he founded and was chairman of Business Insider and GILT Groupe. He also helped build DoubleClick from 1996 to 2005, first as president and later as CEO. In 2013 Kevin was named one of the 100 Most Influential New Yorkers of the Past 25 Years by the Observer.

  • Jeannie Kim

    Chief Content Officer

    Jeannie is an award-winning health and medical journalist with more than 20 years of editorial experience. Before joining Samada, Jeannie was Executive Editor at Health, where she oversaw health and wellness content for both print and digital, as well as special projects and brand extensions for Health and TIME Health, a health content initiative from the editors of Time Inc. Her work has been recognized by the Newswomen’s Club of New York, the Skin Cancer Foundation, the American Academy of Orthopaedic Surgeons, and many other organizations.

  • Ruth Davis Konigsberg

    Deputy Editor

    Ruth is the former managing editor of Investopedia and the author of The Truth About Grief: The Myth of Its Five Stages and the New Science of Loss (Simon and Schuster, 2011.) She has helped care for family members with pancreatic cancer and Alzheimer's disease.

  • Wendy Tsu

    Business Operations

    Prior to graduating from the Stanford Graduate School of Business (GSB), Wendy worked as an Operations Consultant for Instacart, an investor at the Chan Zuckerberg Initiative, a Strategy & Operations consultant for Deloitte Consulting to companies like NIKE, and graduated with honors in Business Administration from the University of California, Berkeley.

  • Aaron Baker

    Design & Development

    Aaron is a full-stack web developer and designer. He has lead the product team for a number of high-profile media companies helping them scale their websites and business models. Recently, he helped start Oceanic Global, a non-profit focused on ocean conservation. Previously, Aaron was the Director of Engineering and VP of Product at Elite Daily, a media start-up that was acquired by Daily Mail in 2015.